Although the transportation, travel, and tourism industry is undergoing continuous transformation, players are still enjoying many degrees of strategic freedom and inherent growth rates. Deregulation, consolidation, and privatization are opening new opportunities—for growth, cooperation, or alignment with other players—while simultaneously raising the bar for operational performance and profitability.

Travel providers, such as airlines, railways, and ferries, face a separation of business models in which the key success factors are often conflicting. To achieve greater competitive advantage in this environment, these companies must overcome many challenges to transform themselves and survive, and then thrive and grow.

In tourism, megatrends such as the aging of populations and concerns about security and the environment are producing demands for different types of tourism. New segments of tourism—such as medical tourism and visiting friends and family—are emerging as opportunities for growth.

The transportation (or logistics) sector, a very large and growing market, includes these pure modal transportation, intermodal connections, and special networks. Because nobody can be number one in the total logistics business, most companies struggle to carve out the right segment in order to be successful.